01
Programmaed for you
Pointed at your Google review page, or swapped later if the link changes.
Wave23 · NFC for local businesses
Tap.
Review.
Done.
Wave23 makes programmable NFC cards that turn a phone tap into a Google review. No app. No QR hunt. Just a tap at the counter, and the review page opens.
01 — The product
A card that does one job well.
Each Wave23 card is programmed to a business’s Google review link. A customer taps it with their phone. The review form opens. That’s the whole product.
It sits on a counter, a receipt tray, a table, or a front desk. The same motion people already use for tap-to-pay. Familiar, fast, and hard to ignore when the card is right there.
wave23
tap the card
02
No app
Works with the NFC already in modern phones. Customer taps. Page opens.
03
Built for the counter
Physical, visible, and timed for the moment someone is happy with the service.
02 — Where it fits
The missing step in local marketing.
Most local marketing tries to get found: Google Business Profile, photos, posts, a decent site. Reviews are the part that compounds after someone has already walked in.
Wave23 doesn’t replace ads or a website. It catches the customer who is already standing in front of you and makes the review easy enough that they actually leave one. More reviews, more recent reviews, and a stronger local listing without buying another click.
They find youSearch, maps, a referral. The listing has to look alive.
They show upService happens. This is the only moment a review is easy to ask for.
They tapThe card opens the review. The listing gets proof for the next person.
03 — Why reviews
Google reviews do the selling when you’re not in the room.
Local ranking
Review count, recency, and rating are signals Google uses when it decides who shows up in Maps and local search.
Trust before the visit
People compare listings. A business with fresh reviews looks open, busy, and less of a risk than one with three reviews from 2022.
Higher intent clicks
A stronger listing gets more taps on call, directions, and website. That’s traffic you don’t pay for per click.
Social proof in the reply
Reviews answer the questions ads don’t: was it clean, on time, worth it, would they go back.
A feedback loop
Public reviews tell you what to fix. Private complaints are useful. Silent customers are not.
Compounds
One review helps a little. A steady stream changes how the business looks every month after that.
04 — Start
Cards for shops that want more reviews without another app.
Wave23 is run under Woeller23 Ventures. If you want cards for a shop, restaurant, clinic, or contractor, email henry@fransoo.com.